The Plastics Industry Association (PLASTICS) has unveiled a new video as part of its recently launched advocacy campaign, Recycling is Real, dedicated to promoting and defending plastic recycling in America. This new video highlights the efforts taking place at Amcor’s facility in Wytheville, Virginia, to ensure that bottles made from polyethylene terephthalate, or PET, are 100% recyclable and can be made from up to 100% recycled content. The initial launch of Recycling is Real has featured Ultra-Poly, Placon, Novolex and MAAG.
“Plastic recycling is very real, and it happens every single day in Virginia, and across America,” said PLASTICS’ President and CEO Matt Seaholm. “The Recycling is Real campaign will continue to show the public and lawmakers that recycling is undeniable, and is a feasible and economical way to achieve a more circular economy.”
Click here to view Recycling is Real featuring Amcor
The Recycling is Real campaign will provide content to help elected officials and policymakers understand that recycling is a vital link of the sustainability and circularity chain, enabling them to make more well-informed decisions about recycling resources for their constituents.
The campaign has also been created in an effort to put an end to false narratives claiming that recycling doesn’t happen or is a “myth.” Recycling has come under attack from those who wish to reduce or eliminate the production of plastic altogether. Recycling is Real will show how recycling happens, where it happens and introduce the people who make it happen.
The Plastics Industry Association (PLASTICS) is the only organization that supports the entire plastics supply chain, including Equipment Manufacturers, Material Suppliers, Processors, and Recyclers, representing over one million workers in our $548 billion U.S. industry. PLASTICS advances the priorities of our members who are dedicated to investing in technologies that improve capabilities and advances in recycling and sustainability and providing essential products that allow for the protection and safety of our lives. Since 1937, PLASTICS has been working to make its members, and the seventh largest U.S. manufacturing industry, more globally competitive while supporting circularity through educational initiatives, industry-leading insights and events, convening opportunities and policy advocacy, including the largest plastics trade show in the Americas, NPE2024: The Plastics Show.
Amcor is a global leader in developing and producing responsible packaging solutions across a variety of materials for food, beverage, pharmaceutical, medical, home and personal-care, and other products. Amcor works with leading companies around the world to protect their products and the people who rely on them, differentiate brands, and improve supply chains through a range of flexible and rigid packaging, specialty cartons, closures, and services. The company is focused on making packaging that is increasingly lighter weight, recyclable and reusable, and made using an increasing amount of recycled content. In fiscal year 2023, 41,000 Amcor people generated $14.7 billion in annual sales from operations that span 218 locations in 41 countries. NYSE: AMCR; ASX: AMC
